The Jíbaro Spring 2026 collection for Destroy Our Future is a runway project showcased at Bentley University, featuring 10 original looks. The collection explores patchwork, upcycling, cut-and-sew construction, and screen printing, paired with a fully developed visual identity for its accompanying marketing campaign.

A clothing brand blending streetwear with subversive aesthetics through a Latino perspective. The project explores Latino and urban identity, drawing from subcultures and alternative youth culture to build a distinct visual language across silhouettes, styling, music, and iconography.Led the development of the brand’s identity, storytelling, and design system across garments and media.

The use of Jíbaro in this context refers to working-class people, immigrants, and everyday individuals of the Western world who are often undignified and underappreciated despite their importance in our society. The collection serves as an evolved, more realized version of a runway I created in 2025, where the idea of Jíbaro was explored across multiple showcases toward the end of that year.

The graphic language is meant to feel ambient, vaguely spiritual, but powerful. Bold colors were used throughout digital marketing, alongside typography associated with Latin designers and media. The Jíbaro logo is derived from ornate typography seen in early 2000s reggaeton and hip-hop media. The golden Jesus piece reinforces a strident commitment to spirituality and the need to defy the system. The photoshoot used to market the collection featured garments from the runway and was shot at a Virgin Mary shrine in East Boston.

The garments themselves blend different styles, punk, workwear, streetwear, along with unique textiles and silhouettes. Punk, as a subculture, represents resistance and individuality and is especially popular among Latino youth culture, alongside other alternative aesthetics. Each look represents a character, or archetype, drawn from different parts of my life, both past and present. The visual identity is shaped by my lived experiences.

The graphic language also merges these identities. While the imagery leans heavily alternative, it remains colorful and expressive, capturing the essence of Latino identity and spirituality while evoking emotions tied to Catholic guilt and perseverance through struggle.

The collection was showcased at the Bentley University Annual Fashion Show on March 29, 2026, as one presentation among other designers. The goal was to make this an experience, not simply a showcase. An original mix was created to complement the looks and choreography, consisting of reggaeton and hip hop. The show ended with the entourage rushing the stage in a cathartic moment of celebration, reinforcing that this was not just a runway—it was a party, a release, and a declaration of energy and presence.