Jimrat is a rock band based in Boston, Massachusetts. Emerging from the hardcore punk scene in Allston, just around the corner from BU, the group grew out of years of collaboration among musicians from across the city. Their sound blends shoegaze, punk, and noise into a raw, distinctive mix.
In the spring of 2024, I joined the band as creative director. Over the following year and a half, I worked closely with each member—particularly lead vocalist Sam Dviorin—to cultivate a distinct visual identity. The result drew on odd, cult-like imagery with eerie, liminal qualities, evoking the feeling of drifting through a cloudy fever dream
Through our collaboration, I designed hundreds of graphics and promotional materials, directed and edited over a dozen music videos, and curated the band’s online branding. These efforts helped cultivate a cult-like following in the local music scene, where our aesthetic explorations were regularly praised.
Instant
For their debut album, we set out to elevate the world we had been building over the past several months. Since the summer of 2024, the band had been working on new music, and by the fall I was tasked with exploring new territory—bringing a magical, subtly supernatural tone to their visual identity. Above is the official album cover, shot on January 5th, 2025. 4 singles were released leading up to the albums release on April 11th, 2025.
We set out to create a “visual album,” with each track paired to its own on-site visualizer. Pre-production began in November 2024, and filming took place throughout February 2025.
I Hate Shoegaze
Our most successful collaboration marked the beginning of our true potential as a creative team. We set out to film a music video for their single, released at the end of summer 2024. With the track being sonically poppier than their other songs, we aimed for visuals that felt hectic, high-energy, cathartic, and stylish.
The video was shot in two parts: first on the train, then in the recording studio under strobe lights. As art director, I worked closely with our cinematographer to bring the vision to life, while also handling styling, makeup, and the final edit of the video.
